News about Magento Commerce named a B2B "Leader"

About the Analyst Report

It’s official. Magento Commerce is one of the “leaders” of B2B eCommerce. Don’t believe us? Check out this new report, “The Forrester Wave™: B2B Commerce Suites for Midsize Organizations, Q3 2017.”
Forrester, one of the most influential research and advisory firms in the world, has just revealed their multiple-criteria evaluation of B2B commerce suite providers. Now you can see how Magento Commerce stacks up, with your FREE copy of the report.

View More: https://magento.com/resources/magento-commerce-named-b2b-leader

Commerce Leader Now Happy Because Adobe Honors Commerce Leaders with Imagine Excellence Awards

Annual Awards Recognize Exceptional Creativity, Innovation and Success of Magento Merchants Globally
LAS VEGAS — May 15, 2019 — At its global ecommerce conference, Imagine 2019, Adobe (Nasdaq:ADBE) today announced the winners of its Imagine Excellence Awards. The highly coveted awards, which span 15 categories, honor the incredible business successes of Magento merchants and partners on the industry’s leading digital commerce platform for next-generation shopping experiences. This year’s awards garnered nearly 230 submissions that exemplify some of the best commerce innovations across B2B and B2C use cases.
“Whether it’s delivering a great omnichannel experience, adeptly using data to enable a better customer journey, or rolling out a new mobile shopping capability, this year’s winners have set the standard for innovation and creativity in delivering incredible commerce experiences,” said Gary Specter, vice president of commerce sales and customer success, Experience business, Adobe. “On behalf of everyone at Adobe, congratulations to all the finalists and winners.”
This year’s award recipients include:

• Gabor – with Techdivision GmbH for Best-in-class Omnichannel Experience
• Universal Music Group – with Wagento, Redbox Digital and Netresearch for Best Sales Channel Growth
• Rossignol – with Synolia for B2C Growth
• Industry West – with Something Digital for B2B Growth
• Baker Distributing Company (Watsco) – with Perficient Digital and Gravity Department for Best B2B Buyer Experience
• Transcat – with Gorilla Group for Best Overall B2B Implementation
• Material Bank – with Something Digital for Best B2B Innovations
• Unipart Group – with Youwe for Best Hybrid B2B/B2C Implementation
• Patrick Morin – with O2 Web, Akeneo and dotdigital for Best Digital Commerce Experience
• Albertsons Companies – with McFadyen Digital and Mirakl for Most Innovative Commerce Experience
• HP Inc. – with Shinetech for Best Global Commerce Expansion
• Graham & Green – with JH for Best Mobile Commerce Experience
• Sleep Outfitters – with Kensium Solutions for Best Commerce Launch
• Easy Spirit – with mediaspa for Best Use of Commerce Insights
• Marc Fisher Footwear – with mediaspa for Best Magento Upgrade

View More: https://news.adobe.com/news/news-details/2019/Adobe-Honors-Commerce-Leaders-with-Imagine-Excellence-Awards/default.aspx

Magento Looked Magic in 2019

Adobe (Magento) Named a Leader in 2019 Gartner Magic Quadrant for Digital Commerce Platforms

Adobe (Magento) Named a Leader for the Third Consecutive Year for Completeness of Vision and Ability to Execute
SAN JOSE, Calif — August 27, 2019 — Adobe (Nasdaq: ADBE) today announced that it has been positioned by Gartner, Inc. as a Leader in the 2019 “Magic Quadrant for Digital Commerce Platforms" research report. Adobe (Magento) has been evaluated as a Leader in the report following its acquisition of the Magento platform in June 2018. This is the third consecutive year that Magento Commerce has been named a Leader. The report evaluated 13 vendors based on their ability to execute and completeness of vision.
“Commerce has taken a defining role in the overall brand experience in virtually every industry today. As consumer expectations evolve, it’s imperative for merchants to successfully leverage business and customer insights to deliver shopping experiences that truly feel effortless,” said Jason Woosley, vice president, Commerce Product and Platform, Adobe. “To us, being named a Leader is an unequivocal acknowledgement of the strength of our commerce platform to help brands realize their experience-driven commerce visions.”
Magento Commerce, which powers Adobe Commerce Cloud, is the leading ecommerce platform for brands of all sizes that support B2B, B2C and B2E use cases. It is enhanced by a burgeoning ecosystem of developers, technology partners and system integrators that work cohesively to empower companies of all sizes to effectively innovate and scale their commerce experience. Adobe Commerce Cloud, part of Adobe Experience Cloud, deeply integrates with Adobe Analytics Cloud, Adobe Marketing Cloud and Adobe Advertising Cloud to provide a highly customizable end-to-end platform that enables brands to manage, personalize and optimize the commerce experience across every touch point. Industry-disrupting brands like HP Inc., AB InBev, Watsco, Easy Spirit and many more rely on Magento Commerce and Adobe Commerce Cloud to connect with their shoppers and deliver the best commerce experience possible.  
“With customers ranging from consumers shopping for the perfect home printer, to businesses looking to conquer their IT challenges, we needed an agile and flexible ecommerce solution that would get us to market rapidly across multiple geographies and customer touch points,” said Gillian Campbell, Head of Omni-channel Strategy and Operations, HP Inc. “With Adobe Commerce Cloud, we were able to effortlessly support multiple stores across regions, while personalizing the experience based on the customer’s ecommerce culture.”
A complimentary copy of the Gartner, Inc. 2019 “Magic Quadrant for Digital Commerce Platforms” research report can be downloaded here.
Source: Gartner, Magic Quadrant for Digital Commerce, Penny Gillespie, Christina Klock, et al., 22 August 2019. *In previous reports, Adobe (Magento) was listed simply as Magento prior to the acquisition.
Gartner Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Adobe Commerce Cloud
Adobe Commerce Cloud, part of Adobe Experience Cloud, makes every brand interaction personal and every experience shoppable. Built on Magento Commerce, Adobe Commerce Cloud deeply integrates with Adobe Analytics Cloud, Adobe Marketing Cloud and Adobe Advertising Cloud. Tailored to the needs of global B2C and B2B companies to support multiple brands, sites and countries and to orchestrate commerce across every channel, Adobe Commerce Cloud provides a highly customizable and scalable end-to-end platform to manage, personalize and optimize the commerce experience across every touchpoint. More information

View More: https://magento.com/news-room/press-releases/adobe-magento-named-leader-2019-gartner-magic-quadrant-digital-commerce

Great Decision for Mid-Market and SMB Business

Adobe Extends Digital Experience Product Portfolio to Serve Mid-Market and SMB Business Needs

 SAN JOSE, Calif.--(BUSINESS WIRE)--Building a successful business presents a multitude of challenges for companies today. While technology advancements have made it easier than ever to start a business, it has also become more complex to sustain growth. Companies in the early stages often find themselves in a more crowded and competitive field, taking on peers as well as larger companies with varying budgets. Yet in the face of escalating customer expectations, relying on quick fix solutions can be a costly gamble. In order to grow and compete, SMB and mid-market brands are increasingly looking for enterprise-grade capabilities that fit their unique needs – agility, scalability, flexibility and value – to maintain and future proof their success.
Adobe (Nasdaq:ADBE) today announced its product portfolio for mid-market and SMB businesses as well as the creation of a new organization within the Digital Experience business to support the unique needs of those companies. Adobe’s product portfolio for mid-market and SMB businesses includes:

• Magento Commerce: Magento Commerce is an industry-leading commerce solution that gives small and mid-market businesses unmatched agility and scalability to go to market in highly differentiated ways. Recently named a leader in the 2019 Gartner Magic Quadrant for Digital Commerce, Magento Commerce boasts a strong portfolio of cloud-based omnichannel solutions that empower merchants to successfully integrate digital and physical shopping experiences. Magento is the leading provider to the Internet Retailer Top 1000 for seven years running. The new integration of Adobe Stock with Magento Commerce will give small and medium-sized merchants with an Adobe Stock subscription quick and easy access to Adobe Stock’s more than 130 million assets, including images, templates, 3D assets, 8 million stock videos and 750,000 premium collection images.
• Marketo Engage: Marketo Engage, part of Adobe Marketing Cloud, enables marketers to target and nurture individual leads or accounts at scale and measure business impact across all customer touchpoints. Marketo Engage, the solution of choice for B2B marketing professionals, recently announced updates to ABM Essentials that help B2B companies of all sizes get started with their account-based marketing (ABM) strategies and deliver consistent, continuous and compelling experiences to the right audiences every time. Additionally, Marketo Engage offers access to more than 65,000 marketers globally in its Marketing Nation community where members are encouraged to share best practices with other marketers to help build and formalize marketing strategies.
• Adobe Analytics Foundation: Adobe Analytics empowers many industry disrupting brands to build and improve the customer experience with deep data insights. For mid-market segments on Magento Commerce and Marketo Engage, Adobe is making available Adobe Analytics Foundation which brings enterprise-grade data analytics to growing brands. Customers can implement the offering at a level appropriate for the size of their business and scale up as their operation expands over time. Advanced features out-of-the box—from segmentation to fallout analysis—and Photoshop-inspired analysis tools mean both faster time-to-value and an ability to let anyone in an organization access data to drive decision-making, regardless of technical expertise.
• Adobe Sign for Small Business: Adobe Document Cloud provides the most comprehensive tools for digitizing document workflows for the majority of the Fortune 100. New Adobe Sign for small business delivers e-signature capabilities that are powerful enough for the enterprise, but tailored to the needs of small business users. When combined with other market-leading document technologies, including Adobe Acrobat and Adobe Scan, Adobe Sign for small business helps companies digitize legacy work practices that rely on signatures, like customer onboarding, contracts and approvals, payments and invoices and much more. Learn more about Adobe Sign for small business here.
• Creative Cloud for Teams: With Creative Cloud for teams, brands can easily deploy Adobe apps that are best suited for their business needs. Simple license management, robust data security, technical support and training resources empower companies to work efficiently and make the most of their software investment. Creative Cloud Libraries allows various teams to share assets and folders securely while helping them maintain version control, stay on top of changes and collaborate. The Creative Cloud desktop application organizes the user’s Adobe tools in a more personalized way, showing which apps have been installed, which have updates and also help with discovery of new Adobe apps. In the future, Adobe Spark customers will be able to manage multiple brands and gain access to their Creative Cloud Libraries so that they can publish on-brand content to social media quickly and easily.

Gary Specter, formerly vice president of Magento global sales and customer success, has been appointed to lead the dedicated sales, customer success and support organization. This effort builds on Adobe’s strong heritage in the small and mid-market customer segment across its Creative Cloud and Document Cloud product portfolios and highlights Adobe’s commitment to extending enterprise-grade capabilities to help them differentiate and grow.
“Rapidly growing brands – regardless of a company’s size or budget - are increasingly making technology investments that level the playing field in terms of the experience they deliver to customers,” said Gary Specter, vice president, global head of GTM, Commercial Business at Adobe. “The acquisitions of Magento and Marketo helped Adobe gain a deeper understanding of the unique needs of commercial businesses, allowing us to extend our enterprise-grade applications down market and bring the modern infrastructure to run a digital business to companies of any size.”
“When you’re focused on growing your business, the last thing you want is for your technologies to hold you back,” said Anthony Potgieter, Senior E-commerce Manager at Wyze. “With every product launch we’re seeing immense customer demand, so being able to deliver a sophisticated and seamless digital experience to customers across channels is essential to our sustained success.”

  View More: https://news.adobe.com/news/news-details/2019/Adobe-Extends-Digital-Experience-Product-Portfolio-to-Serve-Mid-Market-and-SMB-Business-Needs/default.aspx

How Adobe increased revenue

Adobe’s path from $200 million to $5 billion in recurring revenue

In 2013 when Adobe launched Creative Cloud, the company broke with selling boxes and refocused on selling subscriptions (software as a service). At the time, the company had about $200 million in annual recurring revenue. Today, Adobe has over $5 billion in recurring revenue.

That’s important, because from an investor standpoint, recurring revenue is twice as valuable as non-recurring. This is something that doubles its enterprise value compared to a company that has to sell a new widget every month, quarter, or year. The reason is simple: Keep your customers happy, and the money keeps flowing in. No further sales efforts are required. The story of how Adobe managed to accomplish that has been told, but what did the company learn in the process?

Adobe SVP of go-to-market and sales Rob Giglio shared the lessons learned along the way at Imagine 2019, the company’s conference for its ecommerce platform Magento. “We moved from a very small percentage of our business being recurring to 90%,” Giglio said. “At the same time, we increased our revenue growth rate [from 11%] … to about 24% today.”

View More: https://venturebeat.com/2019/05/15/adobes-path-from-200-million-to-5-billion-in-recurring-revenue/

Look into Adobe's Tie-Up With Amazon to Boost E-commerce Initiative

Ecommerce business grows day by day so

Adobe's Tie-Up With Amazon to Boost E-commerce Initiatives

Adobe Systems Incorporated ADBE is leaving no stone unturned to gain traction in the e-commerce space on the back of its Magento buyout.

The company has teamed up with the e-commerce giant, Amazon AMZN and rolled out new branded stores for sellers integrated with merchant solution, Magento Commerce, on Amazon.com.

Notably, Magento offers e-commerce content management system software which helps in developing and operating web stores, handling online purchases, shipping and returns.

The newly launched solution is aimed at helping Amazon’s third-party sellers, especially smaller merchants to build and manage storefronts with their own first-party commerce experience by syncing with Amazon ecosystem, consequently capitalizing on emerging trend of direct-to-customer (D2C) selling.

Further, on combining branded storefront service with tools like Amazon Pay and Fulfillment by Amazon, these sellers will be able to seamlessly receive payments from customers and enhance delivery system.

Additionally, sellers will be to manage their presence on Amazon’s e-commerce platform with support of the new service. Further, merchants now can utilize the Magento platform to manage inventory, pricing and other details on Amazon listings.

Deal Rationale

The latest service is likely to be beneficial to both Adobe and Amazon.

Magento Commerce is well equipped to accelerate the page load times and scale up operations during the peak shopping seasons. These along with the above-mentioned benefits are likely to aid customers in enhancing customer reach.

This in turn is expected to aid in strong adoption of Adobe’s new service which is currently available in North America and will soon be launched in Europe. Further, this will drive the performance of Adobe Experience Cloud in the near as well as long term.

Meanwhile, the service will benefit Amazon’s sales channel as it helps Magento customers in strengthening presence on the former’s marketplace by integrating and managing listings.

Further, Amazon with Adobe will enhance D2C selling capabilities.

Get more information with: https://finance.yahoo.com/news/adobes-tie-amazon-boost-e-132801797.html

 

Know more updates on Forrester B2C commerce suites

As per known news provider company found great news on

Forrester B2C commerce suites

Forrester B2C commerce suites: What made the winners stand out

SAP and Salesforce were the top-ranked leaders in the Forrester B2C Commerce Suites report, thanks to impactful experience, operational efficiency, and user empowerment.

Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. Top contenders were commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce, Magento, Oracle, Salesforce, SAP, and Sitecore. Of those, SAP and Salesforce led the pack. What made them pull ahead of the rest?
Analysts looked at thirty-one criteria in their scoring. The report highlights three of the most important areas they weighed:

• Impactful experience, specifically driven by search, personalization, promotions, and AI-infused analytics. The report summarizes this as “the ability to target content and products with shopper incentives across the shopper journey.”
• Business user empowerment, considering not just functional capabilities, but how well a platform attracts and incentivizes customers and responds to shopper demands.
• Operational efficiency, looking at if the platform lets users easily upgrade versions with no recoding and minimal regression testing.

Content produced in collaboration with SAP.

Top-rated platforms were SAP and Salesforce

The report ranked SAP and Salesforce as “leaders” in the space.
IBM, Oracle, Magento, Kibo Commerce, and Episerver were all “strong performers.” Contenders included Sitecore, Digital River, commercetools, and Elastic Path.

Get More with https://www.clickz.com/forrester-b2c-commerce-suites-what-made-the-winners-stand-out/247573/