B2B Mobile Commerce

Master the Art of B2B Mobile Commerce with These 4 Tips

Mobile is changing the way people research and eventually purchase products and services. Indeed, the speed, simplicity, and evolving features and functionality of the devices we use have transformed the buying experience and mobile commerce is finally moving to the mainstream.

In fact, Adobe (Magento’s parent company), forecasts that nearly 36% of e-commerce sales this holiday season will be made from a smartphone. And while those numbers show more and more people are buying from their smartphones, B2B companies are behind their B2C counterparts when it comes to their mobile commerce offerings.
The hesitation B2B companies have to jump into mobile commerce stems from a belief that their products and services are just too complex to translate to a small screen. However, businesses cannot afford to invest in just one channel, especially as younger generations come of age and start making purchases for their companies. Gen Z, for example, spends an average of four hours and fifteen minutes per day on mobile and 95% of them own a smartphone. Additionally, 78% of them consider mobile devices their most important device for online access, and Millennials aren’t that far off at 74%.
For continued growth, businesses need to provide an omnichannel commerce experience--across mobile, online and offline--that empowers customers to make purchases on their terms and on the platforms of their choice.

Mobile Commerce is More Than Buying From Your Smartphone

When most people think of m-commerce, they immediately assume that it is limited to buying goods or services using a mobile device. While buying is one part of the equation, all of the research and browsing that a person does on their phone leading up to a purchase is a major part of the mobile commerce experience. Research shows that 80% of B2B buyers are using mobile at work, and more than 60% report that mobile played a significant role in a recent purchase. If the experience isn’t optimized for mobile viewing, consumers are likely to give up and look for the same product elsewhere. It is imperative that your business invests in a mobile experience that offers speed, convenience, and meets customers’ expectations.
Mastering the art of your B2B mobile commerce experience should be a priority. Below we do a deep dive into some of the key features that people have come to expect from a mobile commerce experience:

Source: https://magento.com/blog/best-practices/master-art-b2b-mobile-commerce-these-4-tips