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Forrester B2C commerce suites

Forrester B2C commerce suites: What made the winners stand out

SAP and Salesforce were the top-ranked leaders in the Forrester B2C Commerce Suites report, thanks to impactful experience, operational efficiency, and user empowerment.

Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. Top contenders were commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce, Magento, Oracle, Salesforce, SAP, and Sitecore. Of those, SAP and Salesforce led the pack. What made them pull ahead of the rest?
Analysts looked at thirty-one criteria in their scoring. The report highlights three of the most important areas they weighed:

• Impactful experience, specifically driven by search, personalization, promotions, and AI-infused analytics. The report summarizes this as “the ability to target content and products with shopper incentives across the shopper journey.”
• Business user empowerment, considering not just functional capabilities, but how well a platform attracts and incentivizes customers and responds to shopper demands.
• Operational efficiency, looking at if the platform lets users easily upgrade versions with no recoding and minimal regression testing.

Content produced in collaboration with SAP.

Top-rated platforms were SAP and Salesforce

The report ranked SAP and Salesforce as “leaders” in the space.
IBM, Oracle, Magento, Kibo Commerce, and Episerver were all “strong performers.” Contenders included Sitecore, Digital River, commercetools, and Elastic Path.

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