MagentoLive Europe 2019: Adobe Announces New Commerce Capabilities for SMBs and Mid-market Merchants
Today, we’re kicking off MagentoLive Europe 2019 by unveiling new capabilities to our industry-leading commerce platform
that empowers SMB and mid-market merchants to better orchestrate the
shopping experience they deliver to their customers. We’re now at an
inflection point where companies of all sizes are perpetually challenged
by soaring customer expectations to deliver amazing brand experiences.
We’re committed to bringing Adobe’s enterprise-grade commerce
capabilities to our SMB and mid-market customers to help them grow their
business.
New, noteworthy enhancements to the Magento commerce platform include:
New, noteworthy enhancements to the Magento commerce platform include:
-
Amazon Sales Channel Extension for Amazon’s U.K. Marketplace: Amazon Sales Channel
in Magento is now available for the Amazon U.K. Marketplace, with
support for additional European territories arriving next year. The
extension for Magento Commerce and Open Source removes the barriers to
entry for merchants that are trying to gain a strong position with
Amazon while also managing their owned channel. It allows brands to
quickly and easily integrate their catalog, establish a bi-directional
data flow and start managing listings from their Magento admin (see
separate blog post).
-
Early Access Program for Product Recommendations Powered by Adobe Sensei: At
Imagine, we announced that our Product Recommendations feature powered
by Adobe Sensei will be directly integrated into Magento Commerce. I’m
thrilled to announce that the Early Access Program for this powerful
feature will launch in January of next year. Magento Commerce
merchants that are part of the program will be able to leverage the
feature directly within the Magento admin (see separate blog post).
-
Magento Commerce on Microsoft Azure: We’re
bolstering our multi-cloud capability by making Magento Commerce
available on both Microsoft Azure and Amazon Web Services (AWS). With
both Azure and AWS offered as the underlying provider, Magento merchants
will have the flexibility to pick the cloud provider of their choice to
continuously deploy innovations and not worry about the day-to-day
management of their infrastructure. The Early Access Program for Azure
support will begin next year.
-
Adobe Stock Integration with Magento: Our community engineering team is continuing to make great progress in integrating Adobe Stock with Magento
Commerce and Open Source. The highly anticipated feature will provide a
searchable interface within the Magento admin to discover, preview and
embed licensed stock images within the platform. The integration will
give Magento merchants with an Adobe Stock subscription quick and easy
access to Adobe Stock’s more than 130 million assets, including images,
templates, 3D assets, over 8 million stock videos, and over 750,000
Premium collection images. Magento’s unique open business model and
community engineering program enables us to leverage our community of
350+ solution partners and over 300K developers to accelerate the
delivery of our product roadmap.
-
General Availability of Magento Commerce 2.3.3 and Magento Open Source 2.3.3: The
release of Magento 2.3.3 includes substantial performance improvements,
as well as security enhancements, which allow Magento customers to
remain compliant with new directives and regulations. Starting with
2.3.3 we are bundling Yotpo’s
leading customer ratings, reviews, and visual marketing capabilities
into the Magento core as a vendor bundled extension. Now merchants can
more quickly tap strategic partner technologies directly within the
Magento code, without needing to download and install them from the Magento Marketplace. Google Shopping ads Channel, previously announced
at Imagine and allows merchants to take advantage of Google’s ad
network in one end-to-end solution, is also becoming part of the 2.3.3
core code as well.
Source: https://magento.com/blog/magento-news/smb-mid-market-adobe-announces-new-commerce-capabilities
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